Again, this information can provide useful insight into potential international opportunities. Many of the challenges required the entrants to tweet a picture of a Krave cereal box.
Their Analytics tool collated all responses to the daily challenges over the three month period. This market research strategy has put Kelloggs in an advantageous position. The brand is in the driving seat, accompanied by a vast amount of data on their consumers which will help influence and inspire future campaigns which will ensure even greater success.
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Your email address will not be published. Here are 3 case studies well supported by social media that will give you a light on how to use it for market research: 1.
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JD Sports The brand JD Sports has been conducting extensive market research over the years, analysing quantitative research such as exit surveys when they customers leave the stores and qualitative research such as focus groups. Join our newsletter. Sign Up.
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Proven Digital Marketing Tips. RMS to conduct image and awareness research. The bank wanted to better understand why some branches Read more. A regional retailer recently partnered with RMS to conduct market demand research.
Market Research Case Studies | B2B International
The retailer wanted to better understand the consumer perception of its brand, understand the potential Read more. An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and Read more. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each Read more.
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This blog post was written by Erica Winters, Sr. The client wanted to Read more.